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Fit Tech
2020 issue 2

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Fit Tech 2020 issue 2
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5   Editor's letter: Monetising digital
It’s time for gym operators to monetise digital and find ways to create hybrid models
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10   Fit Tech People: Ian Mullane
KeepMe’s founder explains how machine learning can hyper-personalise engagement for gyms and drive retention

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14   Fit Tech People: Richard Hanbury
The founder of Sana on creating a mask that replicates the effects of meditation via electrical stimulation
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16   Fit Tech People: Patrick Lucey
The VP of AI at Stats Perform tells how data can assist in sports team performance
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32   Interview: Will Ahmed, Whoop
The founder explains why this wearable tells you when not to train, and how it can detect illness before you feel unwell

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38   Opinion: Fighting COVID-19
Can fit tech alert users to immunodeficiencies or illnesses and be part of the solution? Fit Tech magazine ask the experts
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42   Interview: Sharon Hegarty, Samsung
We find out how this tech giant continues to evolve its fitness offering, with aspirations to develop whole-life solutions

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50   Interview: Daniel Sobhani, Freeletics
Using AI technology, Freeletics learns from 41 million users worldwide. Its CEO tells us more

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56   Interview: Francesco Arlotti, Technogym
The head of digital solutions says the pandemic is an opportunity for creativity
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62   Interview: Lindsay Cook, FitOn
This founder tells how FitOn is democratising fitness by giving users access to all its workouts for free

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On the cover: Will Ahmed: How WHOOP knows you've got COVID-19 before you do
 
70   The way I see it: Paul Bowman, Wexer
The Wexer CEO explains why gyms must be equal parts physical and digital
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74   Interview: Forme Life
Trent Ward and Yves Béhar have created an elegant home gym solution that uses AI and machine learning to coach users
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80   Fit Tech Innovation: Create your own energy
A recent breakthrough means self-powered devices could soon be a reality. We find out what this means for fitness
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86   App analysis: PureGym
Lucian Weston developed PureGym’s app in-house to ensure it met member needs. He tells Fit Tech about the journey
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90   Research: Functional wearables
A new ultra-thin, stretchable electronic material could be a game changer for wearable tech
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